No matter the business. No matter where it's based, what it does, or what stage it is at on its journey, Square is there to help. The problem was Square arrived late to the crowded UK market, and needed to firstly attract, and then educate their audience. This campaign shines a light on the small businesses that make Britain exactly what it is. They tell the story of the local business and their owners, and how Square can make their life easier. The campaign was developed as Covid 19 was forcing the UK to lockdown. We travelled the country to uncover and tell these local stories, making many friends along the way, but ultimately building a campaign that would later be used to help breathe life back into businesses post lockdown.